Which Is the No.1 Serum in Korea? The Real Winner Shoppers Pick
Shoppers in Korea look for fast tone correction, fewer marks, and a clean glow. Recent retail trends and awards point to one clear leader.
Anua Niacinamide 10% + TXA 4% Serum ranks at the top across social buzz and sell-through. It targets dark spots, post-acne marks, and uneven tone with a light texture that suits daily use.
Why Anua Leads
- Results you see. Fades spots and evens tone with steady use.
- Smart actives. 10% niacinamide with 4% tranexamic acid for tone care.
- Daily friendly. Watery texture. Layers well under SPF and makeup.
- Works across seasons. Balanced hydration without heaviness.
Top Alternatives Koreans Rate Highly
Beauty of Joseon Glow Deep Serum
Rice bran water and alpha arbutin support clear, even tone. Dewy finish. Great for dullness and mild pigmentation.
Medicube Deep Vita A Retinol Serum
Granactive retinoid, retinal, and encapsulated retinol for texture, fine lines, and post-acne marks. Gentle yet effective when used right.
SKIN1004 Probio-Cica Intensive Ampoule
Centella ferment and ceramide support a stronger barrier. Calms redness and keeps skin comfortable.
EQQUALBERRY Vitamin Illuminating Serum
Acerola and niacinamide help fade dark spots and improve glow. Light, quick to absorb, and easy to pair with SPF.
Pick by Concern
- Dark spots and uneven tone, Anua Niacinamide + TXA.
- Hydration with tone care, Beauty of Joseon Glow Deep.
- Texture and fine lines, Medicube Retinol Serum.
- Sensitivity and barrier support, SKIN1004 Probio-Cica Ampoule.
- Glow and antioxidant care, EQQUALBERRY Vitamin Serum.
How to Use for Best Results
- Cleanse and tone.
- Apply serum to damp skin. One to two pumps.
- Seal with moisturizer.
- AM finish with SPF 50.
- For retinol, start two to three nights a week.
Ready to start with the top pick in Korea? Shop Anua Niacinamide 10% + TXA 4% Serum from The Pretty Picks. 100% authentic.
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