Beauty of Joseon vs ANUA: Which K-Beauty Brand Should You Pick?
This detailed guide compares two of the most popular Korean skincare brands—Beauty of Joseon and ANUA. Learn what makes them different, which products to use for your skin goals, and where to shop each one directly on The Pretty Picks.
Quick Verdict
- Pick Beauty of Joseon for gentle hydration, glow, and barrier care.
- Pick ANUA for active results like oil control and dark-spot correction.
- Combine both—Joseon for daily base, ANUA for targeted care.
Brand Overview
Beauty of Joseon
- Inspired by traditional Korean herbal ingredients like ginseng and rice.
- Ideal for sensitive skin and simple layering routines.
- Focused on glow, hydration, and barrier strengthening.
Shop Beauty of Joseon collection
ANUA
- Modern, minimalist brand using actives like Niacinamide, TXA, and Heartleaf extract.
- Targets redness, oil control, and hyperpigmentation.
- Perfect for hot, humid weather and combination skin types.
Head-to-Head Product Comparison
Daily Sunscreen
- Beauty of Joseon Relief Sun SPF50+ – lightweight, no white cast, probiotic-based protection.
- ANUA Zero-Cast Moisturizing Finish Sunscreen SPF50+ – dewy finish, no cast, rich in plant-based moisturizers.
Serums for Brightening & Spots
- Beauty of Joseon Glow Deep Serum (Rice + Arbutin) – brightens and evens skin tone.
- ANUA Niacinamide 10% + TXA 4% Serum – fades dark spots and strengthens tone balance.
Cleansing & Pore Care
- ANUA Heartleaf Pore Control Cleansing Oil – removes makeup and SPF effectively.
- ANUA Heartleaf 77% Soothing Toner – calms irritation and balances oil production.
- Beauty of Joseon Red Bean Refreshing Pore Mask – detoxifies pores gently.
Eye & Anti-Ageing
- Beauty of Joseon Revive Eye Serum (Ginseng + Retinal) – softens fine lines and firms under eyes.
Suggested Routine
Gentle Glow Routine
- Cleanser
- Toner: ANUA Heartleaf 77% Soothing Toner
- Serum: Beauty of Joseon Glow Deep Serum
- Moisturizer: Beauty of Joseon Dynasty Cream
- SPF: Beauty of Joseon Relief Sun SPF50+
Active Target Routine
- Cleanse with ANUA Heartleaf Cleansing Oil
- Tone with ANUA Heartleaf Toner
- Serum: ANUA Niacinamide + TXA Serum (PM)
- Moisturize lightly
- AM SPF: ANUA Zero-Cast Sunscreen
Which Brand Fits Your Skin?
- Dry or Sensitive: Beauty of Joseon
- Oily or Acne-Prone: ANUA
- Combination or Pigmented: Use both (Joseon AM, ANUA PM)
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